Style

Synthesizing the intergalactic vision of Gundam SEED and the enduring craft of Levi’s®, our latest collaboration takes style inspiration from the iconic anime series.

To welcome the arrival of the lunar New Year, Levi's® Hong Kong is launching the "Through the Line" brand campaign, focusing on our two high-end denim collections - Selvedge and Made in Japan. This campaign advocates the adventurous spirit of "Through The Line" and uses selvedge as an analogy. It’s all about breaking traditions, staying true to yourself, and reinventing classics in the new year!

Levi’s® and BEAMS come together for a fourth collaborative capsule. Building upon the Super Wide offerings from previous releases, Levi’s® and BEAMS again pay tribute to Levi’s® heritage with widened pieces derived from classic styles and washes. The latest Super Wide V2 collection draws inspiration from subtle, simple, and elegant garments from 1944.

Levi’s® and New Balance return with a new collection that utilizes durable Levi’s® denim on the classic New Balance MT580 silhouette.

Stüssy and Levi’s® return with a second capsule collection for Fall 2023. Inspired by our shared California roots, the six-piece range is comprised of Trucker Jackets and matching Jeans, each piece crafted from jacquard fabric and finished with two-tone garment dyes.

KENZO and Levi’s® come together for Fall 2023 capsule collection. Co-designed by NIGO, artistic director for KENZO and long-time Levi’s® collaborator, the collection epitomizes ‘real-to-wear' functionality. An avid collector of historical garments, NIGO’s expansive personal archive in Japan includes many original Levi’s® workwear pieces. His passion for denim and its place in fashion history evokes founder Kenzo Takada’s love for the ease and democratic spirit of denim. Together, these components form a conversation between Americana, Japanese construction, and the heritage of Kenzo Takada.

With shared beliefs in encouraging authentic self-expression, the collaboration was a perfect fit. Combining casual comfort with quality design, the collection consists of three clogs reimagined with the timeless appeal of Levi’s® denim. Drawing inspiration from traditional Japanese craftmanship and denim artistry, the capsule is rooted in style & versatility to appeal to fans around the world and redefine the possibilities of casual footwear.

Introducing our first collaborative capsule with ERL for Fall 2023. Comprised of ten light wash distressed denim pieces, the collection is an ode to the sun-faded landscapes of California. ERL’s imaginative use of form and texture is blended with iconic Levi’s silhouettes to capture the heritage and modernity of both brands.

Our collaboration with the animated classic, *Princess Mononoke*, pays tribute to the enchanting world created by its makers, Japan’s pioneering Studio Ghibli. Here, the Levi's® design team discusses their creative process and inspirations.

Our R&D lab is back with another season of fresh fits and new innovations that you can feel good about. From thoughtful sourcing methods and Worker Well-being efforts to our mission for greater circularity and recyclability, we’re forever finding new ways to improve our clothes—and it all goes down in our Levi’s® Wellthread® research and development (a.k.a. dream) lab.

Levi’s® and NIGO return with a new collaboration for Spring / Summer 2023. A pioneer of Japanese streetwear & denim aficionado, NIGO has spent decades sourcing rare vintage Levi’s® and has accumulated one of the most expensive personal collections in the world. We worked with NIGO to reimagine his favorite archival pieces for a two-piece range that is inspired by the past & recreated for the present.

Levi’s® has partnered with Stüssy on a new capsule collection, for Spring / Summer 2023. Inspired by our shared California roots, the range features a pair of 501® jeans and a modified Type II Trucker Jacket – two classic Levi’s® silhouettes reimagined with Stüssy’s signature design aesthetic.

his year, we celebrate a century and a half of the 501® Original (our first-ever blue jeans) and people living in Levi’s®. And in the world of 501® jeans, every person has a pair, and every pair has a story. What started with some denim, copper rivets and an American dream has become a worldwide phenom and, quite possibly, the most beloved clothing article of all time. 

Our new collection, Birth of the Blue Jean, celebrates the 150th anniversary of the legendary patent obtained by Levi Strauss & Co. and tailor Jacob Davis. We sat down with Paul O’Neill, design director of Levi’s® Vintage Clothing, to get the story. Trust us, it’s riveting.

Levi’s® Tailor Masayuki Den shared a crafty way to create cool homemade keychains with old denim for holiday gifts. Read more to learn about DIY holiday keychain tutorial.

Is it sportswear, streetwear, casual wear? Yes and no. It’s all of that but so much more. Levi’s® Gold Tab™ is something totally new, yet instantly familiar. A collection that elevates your style in addition to being ridiculously easy to wear.

Add some style and sustainability to your holiday season with our Levi’s® Tailor Charlotte Briggs covers three ways to wrap presents with fabrics for gifts that make an impression without leaving behind any waste.

Levi’s® Tailor Masayuki Den shared a crafty way to create cool homemade keychains with old denim for holiday gifts. Read more to learn about DIY holiday keychain tutorial.

Levi’s® Historian Tracey Panek will take us to Castle Dome to discover the story of Levi's® 201, the historic old jeans that existed for more than a century. Read more here!

The story of Japanese denim goes hand-in-hand with American style. The 1950s saw the popularity of all things Americana and rock and roll in Japan. Local artisans took American style and applied their traditions of intricate craftsmanship and constant refinement of techniques over time.

We shared several ways to wear Levi's^® 501^® Original and 501^® 90s Jeans for both men and women. Learn more about the guide to wearing them in style now on Levi's^® Blog HK!

Jeans too loose? Learn how to tighten your denim jeans in the wash or by ironing them, or drop them off at Levi's^® Tailor Shop to get them resized permanently!