Our R&D lab is back with another season of fresh fits and new innovations that you can feel good about. From thoughtful sourcing methods and Worker Well-being efforts to our mission for greater circularity and recyclability, we’re forever finding new ways to improve our clothes—and it all goes down in our Levi’s® Wellthread® research and development (a.k.a. dream) lab.

Levi’s® and NIGO return with a new collaboration for Spring / Summer 2023. A pioneer of Japanese streetwear & denim aficionado, NIGO has spent decades sourcing rare vintage Levi’s® and has accumulated one of the most expensive personal collections in the world. We worked with NIGO to reimagine his favorite archival pieces for a two-piece range that is inspired by the past & recreated for the present.

Learn how to bleach your denim jacket in just a few steps with the simple materials needed. Check out this DIY tutorial shared by Levi's^® in-house tailor Sara now!

Levi’s® has partnered with Stüssy on a new capsule collection, for Spring / Summer 2023. Inspired by our shared California roots, the range features a pair of 501® jeans and a modified Type II Trucker Jacket – two classic Levi’s® silhouettes reimagined with Stüssy’s signature design aesthetic.

his year, we celebrate a century and a half of the 501® Original (our first-ever blue jeans) and people living in Levi’s®. And in the world of 501® jeans, every person has a pair, and every pair has a story. What started with some denim, copper rivets and an American dream has become a worldwide phenom and, quite possibly, the most beloved clothing article of all time. 

Our new collection, Birth of the Blue Jean, celebrates the 150th anniversary of the legendary patent obtained by Levi Strauss & Co. and tailor Jacob Davis. We sat down with Paul O’Neill, design director of Levi’s® Vintage Clothing, to get the story. Trust us, it’s riveting.

Levi’s® Tailor Masayuki Den shared a crafty way to create cool homemade keychains with old denim for holiday gifts. Read more to learn about DIY holiday keychain tutorial.

Is it sportswear, streetwear, casual wear? Yes and no. It’s all of that but so much more. Levi’s® Gold Tab™ is something totally new, yet instantly familiar. A collection that elevates your style in addition to being ridiculously easy to wear.

Add some style and sustainability to your holiday season with our Levi’s® Tailor Charlotte Briggs covers three ways to wrap presents with fabrics for gifts that make an impression without leaving behind any waste.

Levi’s® Tailor Masayuki Den shared a crafty way to create cool homemade keychains with old denim for holiday gifts. Read more to learn about DIY holiday keychain tutorial.

Levi’s® Historian Tracey Panek will take us to Castle Dome to discover the story of Levi's® 201, the historic old jeans that existed for more than a century. Read more here!

Just in case if you want to know how to fix a hole in your jeans pocket. Here are the few simple steps for fixing / sewing a hole in your jeans pocket.

Wondering how to take in waist of jeans or pants with a sewing machine? Our tailor covers everything you need to know to take in the waist of your jeans or pants.