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**Dear Levi’s® LOOP Member,**  

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Levi’s® Made in Japan Levi’s® Made in Japan
Levi’s® Made in Japan make it yours / April 2024

Levi’s® Made in Japan

Wellthread make it yours / April 2024

Wellthread

Our R&D lab is back with another season of fresh fits and new innovations that you can feel good about. From thoughtful sourcing methods and Worker Well-being efforts to our mission for greater circularity and recyclability, we’re forever finding new ways to improve our clothes—and it all goes down in our Levi’s® Wellthread® research and development (a.k.a. dream) lab.

levis nigo 2023 make it yours / April 2024

levis nigo 2023

Levi’s® and NIGO return with a new collaboration for Spring / Summer 2023. A pioneer of Japanese streetwear & denim aficionado, NIGO has spent decades sourcing rare vintage Levi’s® and has accumulated one of the most expensive personal collections in the world. We worked with NIGO to reimagine his favorite archival pieces for a two-piece range that is inspired by the past & recreated for the present.

How To Bleach Your Denim Jacket make it yours / February 2024

How To Bleach Your Denim Jacket

Learn how to bleach your denim jacket in just a few steps with the simple materials needed. Check out this DIY tutorial shared by Levi's® in-house tailor Sara now!

levis stussy 2023 make it yours / February 2023

levis stussy 2023

Levi’s® has partnered with Stüssy on a new capsule collection, for Spring / Summer 2023. Inspired by our shared California roots, the range features a pair of 501® jeans and a modified Type II Trucker Jacket – two classic Levi’s® silhouettes reimagined with Stüssy’s signature design aesthetic.

WHAT’S YOUR 501® STORY? make it yours / February 2023

WHAT’S YOUR 501® STORY?

his year, we celebrate a century and a half of the 501® Original (our first-ever blue jeans) and people living in Levi’s®. And in the world of 501® jeans, every person has a pair, and every pair has a story. What started with some denim, copper rivets and an American dream has become a worldwide phenom and, quite possibly, the most beloved clothing article of all time. 

levis-vintage-clothing-ss23 make it yours / January 2023

levis-vintage-clothing-ss23

Our new collection, Birth of the Blue Jean, celebrates the 150th anniversary of the legendary patent obtained by Levi Strauss & Co. and tailor Jacob Davis. We sat down with Paul O’Neill, design director of Levi’s® Vintage Clothing, to get the story. Trust us, it’s riveting.

levis ambush 2023 make it yours / January 2023

levis ambush 2023

Levi’s® Tailor Masayuki Den shared a crafty way to create cool homemade keychains with old denim for holiday gifts. Read more to learn about DIY holiday keychain tutorial.

levis goldtab 2023 make it yours / January 2023

levis goldtab 2023

Is it sportswear, streetwear, casual wear? Yes and no. It’s all of that but so much more. Levi’s® Gold Tab™ is something totally new, yet instantly familiar. A collection that elevates your style in addition to being ridiculously easy to wear.

LEVI’S® DIY ZERO WASTE GIFT WRAP make it yours / December 2022

LEVI’S® DIY ZERO WASTE GIFT WRAP

Add some style and sustainability to your holiday season with our Levi’s® Tailor Charlotte Briggs covers three ways to wrap presents with fabrics for gifts that make an impression without leaving behind any waste.

levis diy holiday keychain make it yours / December 2022

levis diy holiday keychain

Levi’s® Tailor Masayuki Den shared a crafty way to create cool homemade keychains with old denim for holiday gifts. Read more to learn about DIY holiday keychain tutorial.

LEVI’S® FIND AT CASTLE DOME make it yours / December 2022

LEVI’S® FIND AT CASTLE DOME

Levi’s® Historian Tracey Panek will take us to Castle Dome to discover the story of Levi's® 201, the historic old jeans that existed for more than a century. Read more here!

HOW TO REPAIR A HOLE IN YOUR POCKET make it yours / March 2021

HOW TO REPAIR A HOLE IN YOUR POCKET

Just in case if you want to know how to fix a hole in your jeans pocket. Here are the few simple steps for fixing / sewing a hole in your jeans pocket.

HOW TO TAKE IN THE WAIST OF YOUR JEANS make it yours / February 2021

HOW TO TAKE IN THE WAIST OF YOUR JEANS

Wondering how to take in waist of jeans or pants with a sewing machine? Our tailor covers everything you need to know to take in the waist of your jeans or pants.

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