As part of our celebration of the 150th year, we have launched the #150HongKongers501®Stories project with 150 stories all told by our fans, including musicians, artists, fashionistas, vintage experts, and everyone from all walks of life. Since the beginning of wearing 501® Original Jeans, they have journeyed through many adventures and found their own symbolic meanings of 501®: Classic, eternity, fashion, complex, rebellion, freedom, durability, youth, memory, father… :

為慶祝Levi’s® 501®牛仔褲誕生150週年，#150位香港人的501®原創傳奇  企劃正式開展。由本地150位品牌愛好者演繹501®牛仔褲，當中包括音樂人、藝術家、時裝達人、古著達人以至來自各行各業尋常大眾，從他們穿戴501®原創直腳牛仔褲的歲月當中，發掘出多個耐人尋味、激動人心的小故事，還有501®對他們的象徵意義： 經典、永恆、時尚、情意結、叛逆、自由、耐穿、青春、歲月痕跡、回憶、爸爸...... ：

2020年起，Levi’s® Hong Kong 與非官方群組 Levi’s Vintage Clothing Facebook Fan page 合辦香港區「養牛一年」比賽，以復刻版  Levi’s®原色牛仔褲（LVC）把他們各種各樣的生活印記記錄起來。