Collection: LEVI’S® PRIDE COLLECTION

Levi's Pride collection - Levi's Hong Kong
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  • Levi's Pride 2024

    Giddy up. This season, we're celebrating queer joy through self-expression - with a collection inspired by LGBTQIA+ rodeo culture from the ’70s to today.

    *In support of this collection, Levi’s® makes an annual 100,000 USD donation to Outright International, a global organization working to advance human rights for LGBTQIA+ people all over the world.

  • Man styled in Levi's Pride Community Tee - Levi's Hong Kong
    Back To our Roots

    Levi's® were born in the American West. So we have a long history with western wear - and a lot of love for well-placed rhinestones.

  • Meet the Cast

    Six individuals flaunting their style and finding their bliss

  • A group of people styled in Levi's Pride collection - Levi's Hong Kong
    Free Rein

    We designed this collection for you to mix, match and make all your own.

  • Model styled in Levi's Pride series shine-coated set - Levi's Hong Kong
    Gold Rush

    This shine-coated set pays tribute to our California Ranch Pants and Vest (circa 1967). Rounded up here from the Levi's® Archives.

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