Collection: 501 New Generation Stylists

Since the 1st pair of blue jeans was made in 1873, the 501® jeans have been constantly evolving and reinvented to become a versatile fashion staple, the must-have item for all die-hard jeans fans.

This coming May 20th will be the 150th anniversary of Levi’s® 501® jeans. And as part of our celebration, Levi’s® Hong Kong is launching The Greatest Stories by 150 Hong Kongers. Inspired by our very own community, these Hong Kongers of all backgrounds tell their own individual stories with the 501® jeans — their passion and prospects of our most iconic jeans. Among them are several new generational stylists and models, who take on their own unique personalities and fashion sense, sharing with us their very own experiences and secrets with the 501® jeans.