Grateful Dead

Levi’s® x Grateful Dead

Generations of Dead Heads have used Levi’s® as a canvas for creativity, making their jeans, tees and Trucker Jackets all their own. With this collab, we take things further, fusing iconic Grateful Dead graphics and tie-dye psychedelics in a range of special denim pieces, tops and accessories—plus 13 patches to place as you please.

The Dead is all about radical self-expression, so we asked three San Francisco musicians and artists (and Dead Heads)—Virgil, Rebekah and Andre— to show us how they’d wear the clothes. And to tell us what the music and the community mean to them.

“I would say there’s a Dead state of mind, a willingness to participate in activities that open you up.” —Virgil


Pretty much every Dead Head will agree: You gotta listen to the May 8th spring tour concert at Barton Hall, Cornell University in Ithaca, NY. It’s mythic, and in this collection we immortalized it with our Cornell ’77 T-Shirt. Wear a legend!

Levi’s® Hongkong - Levi’s® x Grateful Dead

“Love is a big part of it.”


Levi’s® Hongkong - Levi’s® x Grateful Dead
Levi’s® Hongkong - Levi’s® x Grateful Dead

“There is this feeling at a Dead show that you are part of something bigger, a collective consciousness.”


Levi’s® Hongkong - Levi’s® x Grateful Dead

Celebrate our ongoing legacy of music, community and creativity. The Levi’s® x Grateful Dead collection is available at Times Square stores and

Times Square
Address: Shop 622, 6/F., Times Square, Causeway Bay, H.K.
Telephone: 2506 3505
Opening Hours: 11:30am - 9:30pm

TM & ® 2021 GDP